Why visit
Why visit Pag Town Old Centre
The old town of Pag — quite distinct from the modern beach resort of Novalja on the same island — is one of the finest Renaissance planned cities in the Mediterranean and easily the most under-visited of Croatia's UNESCO-worthy townscapes. It was designed from scratch in 1443 by the great Renaissance architect Juraj Dalmatinac (the same Juraj who built Šibenik Cathedral) as a purpose-built salt-industry town for the Venetian Republic, and its perfectly regular grid of narrow limestone streets radiating from a central square is a masterwork of early urban planning.
At a glance
Estimated visit
2 hours
Best season
Late morning for market on square
Where
Pag, Croatia
Category
Old Town
History
The old town of Pag — quite distinct from the modern beach resort of Novalja on the same island — is one of the finest Renaissance planned cities in the Mediterranean and easily the most under-visited of Croatia's UNESCO-worthy townscapes. It was designed from scratch in 1443 by the great Renaissance architect Juraj Dalmatinac (the same Juraj who built Šibenik Cathedral) as a purpose-built salt-industry town for the Venetian Republic, and its perfectly regular grid of narrow limestone streets radiating from a central square is a masterwork of early urban planning. The star sight is the never-finished parish church of the Assumption of Mary on the main square — begun 1443 to Juraj's design, with a stunning rose window and richly carved gothic portal — accompanied by an elegant Duke's Palace on the same square. The tiny alleys off the square are the domain of the town's famous 'Paška Čipka' (Pag Lace), an intricate needlepoint craft inscribed on UNESCO's Intangible Heritage List in 2009 and still practised by dozens of local women; the excellent small Museum of Pag Lace shows the process and sells original pieces. Beyond lace, the town is famous for 'Paški Sir' (Pag sheep's cheese) — the greatest of all Croatian cheeses, aged in sea-salt-impregnated cellars.
“Pag Lace patterns have been passed down through female lineages for at least 500 years — the current UNESCO documentation names 27 individual women in Pag as certified 'keepers' of specific historic patterns, each with a personal registered signature.”
Live from here
Gallery
Nearby attractions
Nearby restaurants, cafés & bars
Community reviews
On the map